Designer for healthier, happier aging.

Who am I

I am a vitality designer with a strong interest in consumer behavior, nutrition, and sports. I come from an entrepreneurial family, which inspired me to study Industrial Design and turn ideas into real products. I am curious by nature and enjoy exploring new recipes and ideas around food and movement. Projects such as the "Food Chatbot" helped me discover my interest in nutrition and research.

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During my bachelor’s degree, I studied Consumer Behavior, where I learned how people make choices and how products can be communicated to different target groups. I later chose a minor in Nutrition & Health because my interest shifted more towards food and health. In this minor, I learned how the human body works, how nutrients are absorbed, and why nutrition is important for overall health. This confirmed my wish to combine design with nutrition knowledge.

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Sports are an important part of my life and my work. I practice CrossFit, a sport that combines strength, cardio, and gymnastics. I enjoy the variety and constant challenge it offers. As a CrossFit coach, I learned how to present to groups, motivate people, and work with different personalities. These skills help me in design projects and set me apart as a designer with a strong focus on vitality and movement.

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After finishing my bachelor’s degree, I knew I wanted to focus more on nutrition and sports, which led me to start the master’s program Healthy Ageing. During this master, I improved my skills in working with companies and leading brainstorm sessions to solve health-related problems. I want to grow in a health advisory role while keeping design at the center of my work. I am an organized and detail-oriented designer who likes to start with brainstorming and low-fidelity prototypes. I also enjoy using photography and video to clearly present and promote my designs.