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Introduction to Business Design

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Competency Areas Built

  • User & Society

  • Creativity & Aesthetics

  • Business & Entrepreneurship

  • Design & research processes

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About

In this course, we had to think of a product for an existing brand. After this, the course goal was to develop the product further on the business side. This meant that we had to make a business model canvas, a SWOT analysis and a value proposition canvas for example. The course was about the user and market, design, technology and intellectual property, branding and finance.

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